School of Design, Media & Creative Arts

M.A.
UI / UX Design

A two-year postgraduate research-driven programme developing UX strategists capable of conceptualising, prototyping, testing, and deploying user-centred solutions across digital products, service systems, and immersive platforms.

Degree Master of Arts (M.A.)
Duration 2 Years / 4 Semesters
Credits 80 Total Credits
Location Bangalore
01 / The Programme

Research-driven experience strategy.

The Master of Arts in User Experience and User Interface (UI/UX) integrates human-centred design, behavioural research, interactive systems thinking, and emerging technologies.

The two-year Master’s in UI/UX Design is a research-led postgraduate programme that trains designers to deploy evidence-based solutions across digital products, complex services, accessibility frameworks, and spatial computing environments.

Learners engage in studio-based projects that address live industry challenges, benefit from sustained mentorship, and complete a mandatory industry immersion. The programme prepares graduates for advanced practice in UX research, interaction design, service systems, and immersive platforms.
02 / Highlights

Pillars of strategic design.

Ten core competencies bridging empirical research, systems architecture, cognitive ergonomics, and emerging interaction paradigms.

01

User Research & Experience Strategy

Advanced behavioural analysis, ethnographic inquiry, persona synthesis, customer journey mapping, and evidence-based design strategy.

02

Interaction Design & Prototyping

Information architecture, wireframing, low- to high-fidelity clickable prototyping, micro-interactions, and responsive design systems.

03

Human Factors & Cognitive Design

Cognitive psychology principles, mental models, perceptual attention, human error mitigation, and behaviour-driven interface design.

04

Inclusive & Accessible Design

Universal design principles, WCAG compliance standards, assistive technology integration, and inclusive research methodologies.

05

Service Design & Systems Thinking

Service blueprinting, stakeholder mapping, cross-channel touchpoint design, ecosystem analysis, and public service transformation.

06

Immersive & Emerging Experiences

Extended reality (XR) design, spatial interfaces, metaverse environments, 3D interaction paradigms, and futuristic platforms.

07

Scalable Design Systems

Component libraries, design tokens, visual governance frameworks, documentation standards, and DesignOps workflows.

08

Data Visualisation & Motion Design

Information design principles, complex dashboard design, interactive data storytelling, and temporal motion for UI.

09

Usability Evaluation & Testing

Heuristic evaluations, eye-tracking studies, A/B testing, quantitative analytics interpretation, and iterative validation frameworks.

10

Professional Practice & Integration

UX leadership, cross-functional team collaboration, stakeholder management, ethical design governance, and consulting strategy.

Degree Level
Master of Arts (M.A.)
Duration of Study
2 Years
(4 Semesters)
Total Credits
80 Credits
(20 / Semester)
03 / Admissions

Postgraduate admissions.

Review the academic requirements and qualifying benchmarks required to apply for the M.A. UI/UX Design programme.

ELIGIBILITY CRITERIA

Undergraduate Qualification (Level 5.5)

A student who has passed a 3-year undergraduate degree (Level 5.5, a total of 120 credits) shall be eligible for admission to the 2-year M.A. programme. Preference will be given to candidates who have secured at least 50% marks (45% marks in case of candidates belonging to reserved categories) in the qualifying examination.

Bridge Course Note: Students who have not studied requisite courses from the discipline related to the respective programme will have to undertake the prescribed bridge course(s).

04 / Curriculum

Four semesters.
One master’s practice.

Progress from visual language and accessibility studios to scalable design systems, immersive technology labs, and capstone graduation projects.

01 / Research & Service

First Year: Research Methods, Human Factors & Inclusive Systems

Semester 1 Visual Language & Research

  • Visual Language
  • Experience Research & Design
  • UX Research Methods
  • Interactive Information Design
  • UX Studio 1: Research-Driven UX Solution

Semester 2 Human Factors & Accessibility

  • Prototype Design
  • Human Factors in Interactive Systems
  • Service Systems
  • Inclusive Experience
  • UX Studio 2: Public Service or System Projects for Accessibility
02 / Immersive & Graduation

Second Year: Scalable Design, Futuristic Tech & Capstone

Semester 3 Immersive & Scalable Systems

  • Immersive Experience
  • Usability Testing
  • Scalable Design
  • Professional Elective: Motion Design & Animation for UI / Data Visualisation Design
  • UX Studio 3: Futuristic Technology

Semester 4 Internship & Graduation Project

  • Internship
  • Graduation Project
  • Open Elective 1
  • Open Elective 2
Note: Courses on offer are subject to change between semesters or academic years depending on relevant recommendations from experts in industry, academia and other important stakeholders.
05 / Professional Edge

Career Enhancement Programmes.

Immersive studio pedagogy, real-world industry problem solving, mixed-method research, and venture launch mentoring.

01

Studio-Led Portfolio & Jury Culture

Every semester includes studio outputs evaluated by external juries to develop professional rigour, critique literacy, and market-ready portfolios.

02

AI & Contemporary Design Workflows

Build fluency in AI-assisted ideation, rapid prototyping, generative exploration, and responsible tool use without compromising design foundations.

03

Human-Centred & Inclusive Design Ethos

Ground solutions in rigorous user research, universal accessibility standards, and ethical frameworks ensuring experiences are equitable for all populations.

04

Real-World Studio Problem Solving

Industry-aligned studio challenges in public service, healthcare, education, retail, and enterprise systems culminating in stakeholder presentations.

05

Emerging Experience Platforms

Specialised coursework in spatial design, AR/VR interfaces, metaverse applications, and future-facing interaction paradigms beyond traditional screens.

06

Mandatory Industry Immersion

A dedicated internship semester embeds learners directly into product teams, design studios, or research agencies to build professional networks.

06 / Objectives

Programme Objectives (PEOs).

Programme Educational Objectives describe the long-term professional competencies cultivated across the degree.

PEO 01
Research-Driven UX Practice: Apply advanced user research methodologies and behavioural insights to design evidence-based experiences across digital and service platforms.
PEO 02
Technical & Systems Expertise: Demonstrate proficiency in interaction design, prototyping, design systems, accessibility standards, and emerging tech.
PEO 03
Inclusive & Ethical Leadership: Evaluate and advocate for inclusive design, accessibility, and ethical practices ensuring equitable digital experiences.
PEO 04
Professional & Strategic Excellence: Lead interdisciplinary UX teams, manage complex projects, and communicate design strategy within product ecosystems.
PEO 05
Innovation & Lifelong Learning: Engage critically with emerging platforms, evolving methodologies, and interdisciplinary research to maintain UX leadership.
07 / Outcomes

Programme Outcomes (POs).

Graduates demonstrate mastery across research, interface design, service systems, and strategic communication.

PO 01
User Research & Analysis: Conduct mixed-method research, synthesising findings into personas, journey maps, and actionable design insights.
PO 02
Interaction & Interface Design: Design intuitive user interfaces by applying interaction patterns, information architecture, and visual design systems.
PO 03
Prototyping & Iterative Design: Develop prototypes from low to high fidelity, validating solutions through usability testing and user feedback.
PO 04
Inclusive & Accessible Design: Create accessible experiences applying universal design principles, WCAG standards, and human factors engineering.
PO 05
Service & Systems Thinking: Analyse and design complex service systems using blueprints, touchpoint analysis, and stakeholder ecosystem mapping.
PO 06
Emerging & Immersive Experiences: Design for extended reality (XR), metaverse environments, and future platforms using spatial computing paradigms.
PO 07
Interdisciplinary Collaboration: Collaborate effectively with engineers, product managers, and stakeholders to deliver integrated digital solutions.
PO 08
Professional Practice & Communication: Articulate design rationale through documentation, case studies, and presentations with industry readiness.
PO 09
Entrepreneurship & Career Pathways: Pursue employment, consultancy, or startup ventures with strategic planning and ethical innovation.
08 / Opportunities

Postgraduate career pathways.

Graduates are prepared for strategic roles across enterprise technology companies, product consultancies, research agencies, and innovative startups.

01

Core Experience & Interface Design

Conceptualise, prototype, and implement user-centred digital solutions, balancing visual clarity with functional efficiency and accessibility.

UX Designer · UI Designer · Interaction Designer · Prototyping Specialist · Accessibility Designer
02

Digital & Emerging Tech Roles

Integrate spatial computing, AR/VR environments, and AI-assisted design tools into adaptive, next-generation experience solutions.

Product Designer · UX Researcher (Data-Driven) · Spatial UI/UX Designer · Creative Technologist
03

Research & Evidence-Based Practice

Combine qualitative and quantitative research methodologies to analyse user behaviour and generate evidence-based design recommendations.

Usability Analyst · Design Researcher · Service Design Associate · Cognitive Ergonomist
04

Industry Strategy & Design Systems

Lead scalable component design systems, service blueprints, and enterprise experience roadmaps across multidisciplinary product teams.

Design System Architect · UX Strategist · Lead Product Designer · Design Operations Lead
05

Entrepreneurship & Strategic Consulting

Establish independent design consultancies, micro-studios, or innovation ventures delivering user-centred digital transformation.

UX Design Consultant · Studio Founder · Independent UX Strategist · Product Entrepreneur
09 / Your Direction

Architect the future of
human interaction.

Explore the M.A. UI/UX Design programme and take the next step toward research-led experience strategy, service design, and emerging interaction leadership.

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