A four-year journey into user-centred design, materials, manufacturing, prototyping and the creation of products that balance aesthetics, functionality and responsibility.
The Bachelor of Design (B.Des) in Product Design integrates creativity with technical expertise, with a strong emphasis on user-centric design, materials and manufacturing processes.
The programme provides a robust foundation in strategic research, design principles and the development of products and accessories for diverse markets.
Understand users, contexts and needs to create meaningful product experiences.
Explore materials, processes and manufacturing approaches that bring concepts into physical form.
Move from ideas and representations to tangible prototypes through hands-on experimentation.
Develop products through form, semantics, colour, material and finish.
Consider systems, manufacturability and environmental responsibility in product decisions.
Engage with emerging technologies and contemporary tools within product design practice.
Here’s what you need to know before applying for the B.Des Product Design programme.
A student who has passed 10+2 examination (level 4.0). Obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying Examination.
Passed D.Voc. Stream in the same or allied sector.
Applicants are required to clear the JET Exam, which comprises:
Candidates who have achieved a valid rank in UCEED for the B.Des programme can directly attend the Portfolio Review and Personal Interview conducted by the School of Design, Media, and Creative Arts.
Those without a UCEED rank must appear for the JET Exam, followed by the Portfolio Review and Personal Interview, to qualify for the programme.
Students begin with a comprehensive Foundation Year spanning the first two semesters. The curriculum then moves through human factors, form, prototyping, systems thinking, manufacturability, professional practice, AI and IoT, and advanced product design.
The programme offers multiple directions for students interested in creating products, spaces and lifestyle experiences.
Design consumer and industrial products with attention to users, form, function, materials and manufacturing.
Explore spatial environments and experiences shaped around people, products and commercial contexts.
Develop lifestyle products and accessories for diverse niche markets through design and material exploration.
Graduates can innovate, conceptualise and design products across industries such as consumer electronics, automotive, furniture and more, while also pursuing entrepreneurship.
As their careers progress, industrial designers can aspire to roles with increasing creative and strategic responsibility.
Develop products by balancing user needs, aesthetics, functionality and technical constraints.
Apply design thinking to spatial environments, retail experiences and connected product contexts.
Create products and accessories for niche markets, lifestyle contexts and emerging consumer needs.
Move into strategic and management responsibilities as design experience grows.
Progress towards General Manager (Design), Chief Designer or Senior Vice President (Design).
A few of the questions students often have about Product Design.
Speak to our admissions counsellor for clarity on courses, careers, eligibility and fees.
A four-year journey into user-centred design, materials, manufacturing, prototyping and the creation of products that balance aesthetics, functionality and responsibility.
The Bachelor of Design (B.Des) in Product Design integrates creativity with technical expertise, with a strong emphasis on user-centric design, materials and manufacturing processes.
The programme provides a robust foundation in strategic research, design principles and the development of products and accessories for diverse markets.
Understand users, contexts and needs to create meaningful product experiences.
Explore materials, processes and manufacturing approaches that bring concepts into physical form.
Move from ideas and representations to tangible prototypes through hands-on experimentation.
Develop products through form, semantics, colour, material and finish.
Consider systems, manufacturability and environmental responsibility in product decisions.
Engage with emerging technologies and contemporary tools within product design practice.
Here’s what you need to know before applying for the B.Des Product Design programme.
A student who has passed 10+2 examination (level 4.0). Obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying Examination.
Passed D.Voc. Stream in the same or allied sector.
Applicants are required to clear the JET Exam, which comprises:
Candidates who have achieved a valid rank in UCEED for the B.Des programme can directly attend the Portfolio Review and Personal Interview conducted by the School of Design, Media, and Creative Arts.
Those without a UCEED rank must appear for the JET Exam, followed by the Portfolio Review and Personal Interview, to qualify for the programme.
Students begin with a comprehensive Foundation Year spanning the first two semesters. The curriculum then moves through human factors, form, prototyping, systems thinking, manufacturability, professional practice, AI and IoT, and advanced product design.
The programme offers multiple directions for students interested in creating products, spaces and lifestyle experiences.
Design consumer and industrial products with attention to users, form, function, materials and manufacturing.
Explore spatial environments and experiences shaped around people, products and commercial contexts.
Develop lifestyle products and accessories for diverse niche markets through design and material exploration.
Graduates can innovate, conceptualise and design products across industries such as consumer electronics, automotive, furniture and more, while also pursuing entrepreneurship.
As their careers progress, industrial designers can aspire to roles with increasing creative and strategic responsibility.
Develop products by balancing user needs, aesthetics, functionality and technical constraints.
Apply design thinking to spatial environments, retail experiences and connected product contexts.
Create products and accessories for niche markets, lifestyle contexts and emerging consumer needs.
Move into strategic and management responsibilities as design experience grows.
Progress towards General Manager (Design), Chief Designer or Senior Vice President (Design).
A few of the questions students often have about Product Design.
Speak to our admissions counsellor for clarity on courses, careers, eligibility and fees.