A four-year, studio-intensive undergraduate programme designed to develop human-centred designers capable of shaping meaningful digital experiences across platforms, devices, and emerging interfaces.
The BA (Honours) in User Experience and User Interface (UI/UX) is aligned with NEP 2020 principles and Outcome-Based Education (OBE), integrating behavioral science, interaction design, and technology-enabled prototyping.
Ten foundational and advanced competencies designed to prepare learners for product companies, design consultancies, and innovative research labs.
Drawing, sketching, layout systems, typography, colour theory, and visual storytelling tailored for digital screens.
Design thinking, life-centred design, user research, ideation, prototyping, usability testing, and iteration loops.
Qualitative and quantitative methods, ethnographic inquiry, contextual observation, cognitive design, and behavioral psychology.
Information architecture, navigation patterns, micro-interactions, responsive design guidelines, and iterative UI refinement.
Universal design principles, WCAG accessibility compliance standards, assistive tech, and designing for diverse physical abilities.
Voice interfaces, conversational design, chatbots, AR/VR spatial interactions, gesture systems, and next-generation platforms.
Service blueprinting, customer journey mapping, ecosystem analysis, stakeholder mapping, and cross-channel experience orchestration.
Business model alignment, stakeholder leadership, design maturity, ROI of UX, and strategic digital design consulting.
Ethical design frameworks, mitigating dark patterns, data privacy safeguards, sustainable digital design, and social impact.
Curated UX case studies, industry internships, design research methodologies, academic writing, and dissertation development.
Review the entry criteria and qualifying parameters for admission to the B.A. (Hon) UI/UX Design programme.
A student who has passed Level 4 / Class 12 schooling (either through formal schooling or through the open school system) or its equivalent shall be eligible for admission to BA programmes.
However, students who have not studied the requisite courses from the discipline related to the respective programmes will have to undertake the prescribed bridge course(s).
From cognitive psychology and information architecture to conversational UI, service blueprinting, and gamification capstones.
Eight dedicated design studios, empirical user research, live industry briefs, and a dedicated capstone pathway.
Eight dedicated studios address complex challenges from brand design and prototyping to voice interfaces, dashboards, and capstone products.
Ethnographic methods, contextual inquiry, usability testing, and behavioural psychology ensure empathetic, evidence-backed design decisions.
Advanced coursework in conversational UI, voice design, AR/VR spatial interactions, and gamification prepares students for future platforms.
Live projects with tech enterprises, brands, NGOs, and startups build readiness for real-world constraints, design sprints, and deliverables.
A unique research dissertation track enables learners to pursue careers in UX research, strategic innovation, or academic master’s/doctoral study.
Progression to UX strategy, business design, and portfolio positioning supports both product leadership roles and independent studio launch.
Programme Educational Objectives describe the long-term capabilities cultivated throughout the degree.
Graduates demonstrate a comprehensive set of human-centred research, interface design, strategy, and collaboration outcomes.
Graduates are prepared for high-impact roles across technology companies, design consultancies, research labs, and digital startups.
Shape intuitive, accessible digital interfaces across mobile, web, and desktop ecosystems, balancing usability and brand expression.
Analyse user psychology, conduct ethnographic field studies, lead usability tests, and extract quantitative behavioural insights.
Operate at the intersection of business and design, architecting component design systems, service workflows, and digital roadmaps.
Design spatial interactions, conversational chatbots, voice interfaces, and gamified engagement loops for AI and XR platforms.
Establish design consultancies, freelance practices, or digital startups delivering user-centred digital innovation.
Explore the B.A. (Hon) UI/UX Design programme and take the next step toward shaping intuitive digital products, service systems, and emerging technologies.