School of Design, Media & Creative Arts

M.Des
User Experience
Design

An immersive two-year postgraduate programme equipping designers with advanced methodologies, strategic insights, and cognitive research to shape exceptional experiences across physical and digital ecosystems.

Degree Master of Design (M.Des)
Duration 2 Years / 4 Semesters
Commencement August 2026
Location Bangalore
01 / Course Overview

Architecting intelligent human experiences.

The School of Design, Media, and Creative Arts (SDMCA) at JAIN (Deemed-to-be University) provides an advanced Master of Design programme designed to build strategic research, cognitive ergonomics, and holistic experience leadership.

The M.Des in User Experience Design is an in-depth, two-year graduate programme that presents students with advanced frameworks, data analysis models, and ubiquitous computing methodologies. The curriculum is tailored to prepare design professionals to architect intuitive, scalable, and research-backed user journeys across physical, ambient, and digital spaces.

Through sustained design labs, business design management studies, evaluative research, and multi-disciplinary projects, learners master the capability to identify emerging consumer needs, formulate business strategies, and execute cutting-edge digital transformations.
02 / Highlights

Strategic research.
Digital intelligence.

Laying the groundwork for design attributes, strategic business integration, data visualisation, and holistic product execution.

01

Cognitive Ergonomics & HCI

Examine cognitive processing, perceptual models, and behavioral ergonomics to design intuitive interactions for complex systems.

02

Ubiquitous Computing & Ambiance

Design for context-aware environments, smart ambient ecosystems, and multi-device interaction architectures.

03

Data Analytics & Visualisation

Extract quantitative user insights, analyze behavioral datasets, and construct complex analytical dashboards.

04

Business Design Management

Integrate business process redesign, market feasibility analysis, design entrepreneurship, and strategic innovation.

05

Evaluative Research & Usability

Master empirical testing protocols, heuristic evaluation frameworks, and iterative qualitative research methodologies.

06

Digital Media Business & Strategy

Understand technology monetization models, platform ecosystems, intellectual property, and venture execution.

Degree Level
Master of Design (M.Des)
Duration of Study
2 Years
(4 Semesters)
Course Commencement
August 2026
03 / Admissions

Admission & selection criteria.

Review the entry benchmarks, qualifying examinations, and portfolio assessment parameters for M.Des User Experience Design.

01 / ELIGIBILITY

Academic Requirements

Candidates must have passed a 4-year Degree Program with a minimum of 50% marks in aggregate (45% for reserved categories) in Mechanical, Computer Science, Civil, Electronic, Electrical Engineering, Fine Arts, Applied Arts, MBBS, or any other relevant discipline, with English as a mandatory course.

02 / SELECTION

Selection Procedure

Applicants must clear the JET Exam process or hold a valid CEED score:

  1. Portfolio Review
  2. Personal Interview
ADMISSION NOTE

CEED + JET Pathway

Candidates with valid ranks in CEED (conducted by IDC of IIT Bombay) can directly attend the Portfolio Review and Personal Interview conducted by SDMCA. If not, applicants must undertake the JET Exam conducted by JAIN (Deemed-to-be University) followed by a Portfolio Review and Personal Interview.

04 / Curriculum

Four semesters.
One master’s practice.

Progress from visual design and business management to ubiquitous computing, cognitive ergonomics, and a capstone graduation project.

01 / Foundations & Research

First Year: Business Design, Ergonomics & Analytics

Semester 1 Foundations & Strategy

  • Introduction to Design
  • Fundamentals of Visual Design
  • Design Thinking
  • Business Design Management
  • Information Design
  • Design Project – I
  • Design Entrepreneurship & Strategic Innovation

Semester 2 Ergonomics & Ubiquitous Systems

  • Cognitive Ergonomics & Interaction Design
  • Design Research Methodology
  • Ubiquitous Computing & Information Ambiance
  • Data Analyses & Data Visualization
  • Design Project – II
  • Professional Elective – I
  • Open Elective – I
  • Research and Entrepreneurship Project
02 / Evaluative Research & Thesis

Second Year: Media Business, Evaluation & Capstone

Semester 3 Digital Media & Evaluation

  • Technology & Business of Digital Media
  • Evaluative Research
  • Portfolio Preparation & Presentation
  • Design Project – III
  • Professional Elective – II
  • Open Elective – II

Semester 4 Master’s Capstone

  • Graduation Design Project
Note: Courses on offer are subject to change between semesters or academic years depending on relevant recommendations from experts in industry, academia and other important stakeholders.
05 / Opportunities

Industry roles & leadership.

Graduates with a Master’s degree in User Experience Design are positioned for strategic and leadership opportunities across technology, e-commerce, healthcare, enterprise software, and innovative startups.

01
User Experience (UX) Designer
02
User Interface (UI) Designer
03
Interaction Designer
04
Service Designer
05
Information Architect
06
Content & UX Strategist
06 / Career Path

From UX Specialist
to Executive Leadership.

Postgraduates are equipped to lead business strategy for new digital products, conduct market opportunity research, and progress into senior executive design leadership.

UX / Interaction Design

Design information architectures, interaction patterns, and digital user flows across multi-device platforms.

Design Research & Evaluation

Conduct evaluative research, cognitive usability audits, and synthesize qualitative/quantitative behavioral data.

Business Design Strategy

Align new product pipelines with organizational goals, redesign business processes, and unlock emerging niche markets.

Design Management

Manage cross-functional digital product teams, design systems, and enterprise design roadmaps.

Executive Leadership

Progress towards General Manager (Design), Chief Designer, or Senior Vice President (Business Design & Strategy).

07 / FAQ

Questions,
answered.

Common queries regarding the Master of Design in User Experience Design programme.

Does UX Design pay well?
Yes. Due to the increasing reliance on digital products and enterprise platforms, there is strong demand for skilled UX designers, leading to highly competitive compensation packages across tech and consulting sectors.
Is UI/UX still in demand?
Yes. UI/UX design remains in high demand as digital products continue to evolve across mobile, AI-integrated platforms, enterprise software, and ambient systems, providing vast opportunities for creative problem solvers.
Is UX Design a good career?
Yes. UX Design offers strong long-term career growth, combining creativity, human-centric problem-solving, strategic business thinking, and flexible/remote work opportunities across global industries.
Does UX require coding?
No. UX design does not require programming or software development skills. UX designers focus on research, user psychology, information architecture, wireframing, and interactive prototyping during the strategic phases of product development.
Admissions Open 2026

Master the strategy of
human experience.

Explore the M.Des User Experience Design programme and take the next step toward cognitive research, ubiquitous computing, and design executive leadership.

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