A four-year, studio-intensive programme integrating design thinking, visual craft, communication strategy and technology-enabled making across print, digital, interactive, motion and immersive media.
The BA (Honours / Honours with Research) in Communication Design is a four-year, studio-intensive undergraduate programme that integrates design thinking, visual craft, communication strategy, and technology-enabled making.
Here’s what you need to know about entry requirements and foundational preparation for the BA (Hons) Communication Design programme.
A student who has passed Level 4 / Class 12 schooling, either through formal schooling or through the open school system, or its equivalent shall be eligible for admission to BA programmes.
However, students who have not studied the requisite courses from the discipline related to the respective programmes will have to undertake the prescribed bridge course(s).
From typography and visual systems to AI-assisted workflows and entrepreneurship, the programme builds a broad communication design practice that adapts across media, platforms and industries.
The programme builds strong foundations in visual language, typography, grid systems, composition, colour theory, semiotics, and narrative craft.
Learners are trained in life-centred design, user and audience research, ideation, prototyping, testing, iteration, and evaluation.
Develop capabilities in visual identity creation, brand strategy, communication systems, and the application of brand guidelines across media.
Gain proficiency in UI/UX fundamentals, interaction patterns, information architecture, accessibility principles, responsive design, and prototyping.
Explore motion graphics, title design, video-based storytelling, and the fundamentals of extended reality and immersive media workflows.
Engage with information design, visualisation, editorial design, wayfinding systems, and public communication with emphasis on clarity, ethics, and impact.
Build skills in design management, professional documentation, print and digital production, quality protocols, client communication, and presentation.
Explore freelancing models, studio practice, pricing strategies, intellectual property fundamentals, portfolio positioning, brand building, and venture readiness.
The curriculum progresses from foundations in visual language and making to advanced communication design, research, portfolio, professional practice and industry interface.
Professional development is embedded into the programme rather than treated as an afterthought.
Design decisions are grounded in human needs and the wellbeing of communities, ecosystems and future generations—ensuring ethical, inclusive and responsible communication.
Every semester includes studio outputs with external juries to develop professional rigour, critique literacy, and market-ready portfolios.
Learners build fluency in AI-assisted ideation, rapid prototyping, generative exploration, and responsible use of emerging tools—without compromising fundamentals.
Live projects with agencies, brands, NGOs, startups and media houses build readiness for real-world constraints, timelines, feedback loops and deliverables.
Projects are designed to collaborate with peers across media arts, creative technology, film, animation, and product/UX domains—mirroring contemporary creative ecosystems.
A structured progression from freelance readiness to micro-studio / startup launch through mentorship, business modules, and an entrepreneurship capstone.
Programme Educational Objectives describe the longer-term capabilities the programme is designed to cultivate.
Graduates develop a connected set of visual, research, technical, professional and collaborative capabilities.
The programme prepares graduates for identifiable roles immediately after graduation while building the adaptability required for longer-term creative careers.
Graduates shape coherent visual and narrative systems for brands, institutions and communities across print and digital contexts, developing identities, editorial systems, campaigns and visual narratives.
Graduates design user-centred experiences across interactive, motion and screen-based environments, integrating usability, accessibility and emerging technologies.
Graduates engage with research-led design practice by investigating audiences, behaviours and communication systems, translating insights into strategic visual outcomes.
Graduates apply communication design within industry, public institutions, NGOs and media organisations, addressing real-world challenges through information design and campaigns.
Graduates build independent careers within the creative economy through freelance practices, design studios and entrepreneurial ventures, developing client engagement and studio management capabilities.
Explore the B.A. (Hon) Communication Design programme and take the next step towards a career across visual communication, digital experiences, motion, emerging media, research or independent creative practice.