School of Design, Media & Creative Arts

B.Des
Communication
Design

A four-year journey into visual communication, design thinking, digital media, typography, photography, branding and emerging creative technologies.

Start Your Admission Explore Curriculum

Degree Bachelor of Design

Duration 4 Years / 8 Semesters

Commencement August 2026

Location Bangalore

01 / Course Overview

Learn to turn ideas into visual experiences.

Communication Design sits at the intersection of visual culture, technology, storytelling and strategy. The programme develops designers who can communicate ideas across physical and digital environments.

The School of Design, Media, and Creative Arts (SDMCA) at JAIN (Deemed-to-be University) stands out as one of the best Communication Design colleges in Bangalore.

The Bachelor of Design Communication Design is a dynamic four-year journey that hones creative talents and design skills. It blends theory with hands-on practice, preparing students for impactful careers in the world of visual communication.

Designed around practice

The programme combines design research, visual craft, technology, experimentation and real-world project work.

02 / Programme

A foundation for strategic creative practice.

The programme lays the foundation for strategic research, understanding design attributes, and the development and realisation of products and visual communication for niche markets.

Design Research & Strategy

Visual Communication & Craft

Digital Media & Technology

Photography & Videography

Brand Identity & Typography

Emerging Design Technologies

Course Commencement

August 2026

Duration of Study

4 Years
(8 Semesters)

Degree

B.Des
Communication Design

03 / Admissions

Ready to make something?

Here’s what you need to know before applying for the B.Des Communication Design programme.

01 / ELIGIBILITY

Who can apply?

A student who has passed 10+2 examination (level 4.0). Obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying Examination.

Passed D.Voc. Stream in the same or allied sector.

02 / SELECTION

How are students selected?

The applicant has to appear and clear the JET Exam, which includes:

Portfolio Review
Personal Interview

ADMISSION NOTE

UCEED + JET

Candidates have to secure valid ranks in UCEED (for the BDes program) and can directly attend the Portfolio review and Personal interview conducted by The School of Design, Media and Creative Arts.

If not, they have to undertake the JET Exam conducted by The School of Design, Media and Creative Arts followed by a Portfolio review and Personal interview to qualify for the Design program.

04 / Curriculum

Eight semesters.
One evolving practice.

The Bachelor of Design (B.Des) programme in Communication Design offers a well-structured curriculum that initiates with a Common Foundation Year, consisting of two semesters. This foundational phase provides rigorous, hands-on training to develop students’ design sensibilities.

01 / Foundation

First Year

Semester 1 Foundation

Design Sketching
Photography and Videography
Design History
Design Elements Principles and Composition
Craft Culture and Storytelling
Language Course
Mind Management and Human Values

Semester 2 Foundation

Design Drawing
Space Form and Structure
Media Appreciation
Prototyping Materials and Processes
Design Thinking
Language Course
Mind Management and Human Values
Research and Entrepreneurship Project

02 / Communication Systems

Second Year

Semester 3 Communication

Typography
Grids Layout and Composition
Digital Design 2D and 3D
Brand Identity Design
Introduction to Digital Media
User Survey Methods
Research and Entrepreneurship Project 2
Open Elective

Semester 4 Communication

Advanced Photography and Videography
Information Visualization
Printing Technology
Design Methods and Creativity
Environmental Science
Constitutional Values
Media Laws and Ethics
Open Elective

03 / Advanced Practice

Third Year

Semester 5 Advanced

Design Research Project
Behaviour Design
Digital Editing
Scriptwriting and Story Board
Professional Elective 1
Open Elective
Research and Entrepreneurship Project 3

Semester 6 Advanced

Special Effects and Visual Effects
Portfolio and Communication Skill
Design Project
Design with AI and IoT
Professional Elective 2
Open Elective

04 / Professional Practice

Fourth Year

Semester 7 Professional

Film Production Project
Design Internship
Design Management
Design Entrepreneurship
Professional Elective 3
Open Elective

Semester 8 Graduation

Graduation Design Project

Note: Courses on offer are subject to change between semesters or academic years depending on relevant recommendations from experts in industry, academia and other important stakeholders.

05 / Your Direction

Start broad.
Find your direction.

The curriculum accommodates the evolving interests of students. If a student’s aptitude diverges from their initial choice, they may request to transition to a different design stream, subject to seat availability and merit considerations.

Common Foundation Year

Hands-on Design Practice

Open Electives

Professional Electives

Design Internship

Graduation Design Project

06 / Opportunities

Where can
this take you?

Graduates with a B.Des in Communication Design possess a diverse skill set that allows them to conceptualise, design and develop visual communication across industries.

Graduates can work across design agencies, advertising firms, technology companies and other creative industries. They can also use their design skills to start their own design firms or product companies.

Graphic Designer

Art Director

UI/UX Designer

Branding Specialist

Illustrator

Packaging Designer

Web Designer

Motion Graphics Designer

Advertising Creative

Freelance Designer

07 / Career Path

Design is bigger
than a job title.

The programme prepares students for roles across Information Technology, Advertising, Branding, Digital Media and visual communication.

Visual Communication

2D layout, information and communication graphics, photography and visual storytelling.

Brand & Identity

Branding, packaging, corporate identity and digital brand experience.

Digital Experience

UI/UX design, immersive experiences and digital media interactions.

Emerging Practice

AI-based interfaces, visual enhancement tools, inclusive and service design.

Leadership

Career progression toward General Manager (Design), Chief Designer or Senior Vice President (Design).

08 / FAQ

Questions,
answered.

A few of the questions students often have about Communication Design.

What is the scope of communication?

The scope of communication is wide and pervasive, covering many aspects of life, including personal, social, business, and cultural. It is used to express ideas, emotions, and objectives, and helps build relationships with others.

What comes under Communication Design?

Communication Design encompasses a range of visual design practices used to convey a message, including branding, advertising, graphic design, user interface (UI) design, web design, etc.

Is Visual Communication Design a good career?

Yes. Visual Communication can be considered a good career choice due to its growing demand in the digital landscape and diverse job opportunities across industries such as advertising, branding, and e-Commerce.

What is BDes in Communication Design?

A Bachelor of Design (BDes) in Communication Design is an undergraduate degree that teaches students how to convey messages using Visual Communication and Graphic Design.

What does a Communication Designer do?

A communication designer creates visual content to convey a message to a target audience. They use their skills in design, marketing, and copywriting to create engaging and effective campaigns.

Admissions Open 2026

Your ideas deserve
a career.

Speak to our admissions counsellor for clarity on courses, careers, eligibility and fees.

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B.Des Communication Design